Visualizers
This is a collection of custom audio-react visualizers that created for his songs (that didn't have a music video). All of them were created using my photography and Adobe After Effects.
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Before embarking on this creative journey, I hosted a branding meeting with Pieter to understand his goals and vision. Pieter had an ability to write songs very quickly, always wanted to work, and he wanted to display his hustle culture to the world. For these reasons, I created a clean logo using Helvetica and created a brand that welcomed a black and white color palette. This allowed us to use a "gorilla film-making" approach that made it easier to produce content on-the-fly.
I'm pleased to say that during my two years of working with Pieter, we took him from an unknown artist to headlining the FMD Festival (in Montreal, QC). It didn't end there either. I secured him a performance at the NACA conference which led to a college tour, and it ended with us arriving in Los Angeles, CA where he signed a record deal with Atlantic Records.
Below are some examples of the guerrilla-style video shoots that I orchestrated. For all of these videos, I collaborated with Pieter to quickly identify a concept, draft storyboards, and identify locations that we could record for free.
I managed the pre-production by planning a shoot schedule, shot list, and obtained the equipment needed. Within a week I would record the performance, edit the video using Adobe Premiere Pro and Adobe After Effects, review the edit with Pieter, and launch it on YouTube.
This is a collection of promotional videos that I created for this project with the exception of the CTV appearance (which I helped facilitate).
Explore a curated collection of my photographs, captured under studio lights, out in the city, surrounded by nature, and during the energy of Pieter's live performances.
This is a collection of custom audio-react visualizers that created for his songs (that didn't have a music video). All of them were created using my photography and Adobe After Effects.
When we arrived in Los Angeles, Pieter wrote a song about our journey called 'Home' and I used the footage that I captured on my cell phone and video camera (of the road trip) to create these two music videos.
